Meaning of APESHIT by The Carters (the story behind)

APESHIT by The Carters is a powerful and thought-provoking song that explores themes of black identity, power, and success. The song, which features Beyoncé and Jay-Z, showcases their talent and their ability to take control of their narrative.

The lyrics of the song are filled with references to wealth, luxury, and art. The Carters assert their dominance and success in the music industry while simultaneously addressing issues of race and representation. They challenge traditional beauty standards and societal expectations, asserting their own power and creativity.

The title of the song, "APESHIT," can be seen as a metaphor for breaking free from societal constraints, going against the norm, and embracing one's own power and identity. It can also be interpreted as a reference to the historical caricature of black people as savage and animalistic. The Carters reclaim this imagery and turn it into a symbol of strength and rebellion.

In the music video for "APESHIT," Beyoncé and Jay-Z take over the Louvre Museum in Paris, showcasing their artistry and creativity. This visual display of power and influence sends a message about the importance of representation and the ability to shape one's own narrative in a world that often tries to diminish marginalized voices.

The collaboration between Beyoncé and Jay-Z in "APESHIT" not only showcases their musical talents but also serves as a statement about their relationship. Through their lyrics and visuals, they assert their status as a power couple and celebrate their shared success.

Overall, "APESHIT" is a powerful and impactful song that explores themes of black empowerment, success, and representation. The Carters use their platform to challenge societal norms and celebrate their own power and identity, making it an important and meaningful addition to their discography.